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Michelle Segar
Michelle L. Segar is an American behavioral sustainability scientist, author, and speaker known for her research on how to create autonomous and sustained motivation for exercise and other self-care behaviors at the University of Michigan. Her work integrates ideas from marketing, persuasion, goal pursuit, positive psychology, organizational change, behavioral economics, culture and socialization to understand and leverage the unconscious influences on the daily decision making that underlie sustained health, fitness, and well-being. She recently published a book on the science behind exercise motivation, entitled ''No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.''
==Biography==
Michelle Segar received her undergraduate degree from the University of Michigan’s Residential College, studying how socialization and culture influence attitudes, motivation, and behavior. Between her undergraduate and graduate education she worked for the 25th Olympic Committee in Barcelona, Spain where she also ran with the Olympic Torch.
After Segar received master’s degrees in Kinesiology (M.S.) and in Health Behavior-Health Education (M.P.H.), she studied for and was awarded a doctorate in Personality Psychology at the University of Michigan. Her dissertation about understanding how exercise goals undermine or promote sustainable behavior was selected as the Outstanding Dissertation by the Society of Behavioral Medicine. Segar now publishes her work in scientific journals and translates research into recommendations for use within health care, public health, health promotion, and fitness contexts. She lives in Ann Arbor with her husband and son.
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